So far in 2022, I have been asked countless times why a website would still be needed for a business. The truth is that now more than ever a website is necessary. It is really the hub for your business online. It is required to be designed properly to assure your business is found online. Google ranking depends on it, and so do your listings on other third-party directories like YellowPages.com. Your social media channels need to link to it. This all comes together as your business’s overall online presence with your website at the center of it all.
Let’s go even more in-depth on why your business needs a professionally designed website in 2022…
Having a website attracts new customers to your business and makes you more money.
Here is a very important fact to consider: 81% of people research a business or service online prior to making a purchase decision. If you don’t have a website, you have no chance at capturing a share of this market.
Your website can be available 24/7/365 even when you’re not. A website acts as your always on business advocate during and outside of office hours.
Websites help you convert more of your existing referrals, because most people still do their own research and stack you against your competitors.
It’s not as hard, or as expensive, as you think.
You don’t need to be tech-savvy to get a website. Many web developers like myself are here to answer any questions and take care of the technical side of things such as the design and development of the website. I am here to walk you through each step of the process.
It can be very cost effective. Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.
The website will pay for itself
In time, the relatively low investment of getting a business website design will pay dividends by driving you new customers and building your brand. Plus, it’s a legitimate business expense and a tax write off.
Add instant credibility to your business simply by having a website.
The 21st century consumer is a skeptic – in fact, 56% of people stated that they won’t trust a business without a website. Having a good website instantly boosts your credibility as a legitimate business.
First impressions count, and websites allow you to make a very strong impression with a well designed introduction for your business.
A website can help showcase your expertise and better position your business. A website can be your number one tool for standing out in a crowd.
Having a website will end up saving you time.
Whether you’re trading emails, taking calls, or sending out proposals – communicating with potential customers takes time. Your website can save you that time by providing answers to common customer questions and inquiries. What does this mean for you? You can spend your time doing more valuable things.
Position yourself and stay in control of your brand.
A website acts as a platform for your communication and shapes the online perception of your business in a way that your social media channels cannot provide.
The platform allows you to position yourself in the market to get the exact type of customers you’re looking for.
Showcase your best reviews
Many business owners have been reviewed online, sometimes unknowingly and/or negatively. How does this affect you? 79% of users who read online reviews, believe them. Combat that negativity by posting your own positive testimonials.
In conclusion, having a professional website designer create a website for you saves you time, pays for itself, and is a great way to manage your online reputation.